In a previous article we looked primarily at planning your website from the point of view of search optimisation and effective strategies to help position your site on search engines.
In the following article we focus on other aspects of a successful small business website design and how clear navigation can be used to best effect, enhancing your visitors experience and increasing the contacts and or sales that come through the site.
Writing quality content for your website is the single most effective way to market your site and improve your Google search result ranking in the (SERP’s) search engine result pages. This is widely known and has been written about by Google experts for some time now.
It’s clear then that in order to get what you want from your website you must put some effort into generating quality content for it. Proper keyword research in the natural starting point. To learn more read on…